In today’s computerized offices, a majority of communication comes through frequent emailing—to co-workers, management, suppliers and clients or customers. Business writing may also include memos, policies, presentations and marketing campaigns. Written communication has the advantages of being able to be revised until satisfactory for optimal effect, conveying more complex information, providing a permanent record for later referral, and allowing recipients to respond at their convenience.
Here are 3 tips for making business writing that really connects.
Advice from Business Administration Courses: Know Your Audience
As business writing is intended to address the needs of specific audiences, it’s important that you use the appropriate language, tone and messaging for your particular recipients. Where are they based? How old are they? Are they familiar with the subject?
Try to understand and address their personal preferences, expectations, interests and motivations. Value the busy reader’s time by being direct, professional and courteous, succinctly letting them know what’s in it for them. Even if your office seems informal, business writing demands a more professional tone than messages with friends. Don’t sound overly enthusiastic or use cute, joking or slang language. End with a professional sign-off like “Best regards.”
Business College Programs Focus on Clarity of Expression
Clarity is the most essential characteristic of effective business writing. This begins with clearly understanding what you intend to communicate. Which key message or messages should the audience come away with? Is the purpose result-oriented, informational or persuasive?
Sharpen your Message in Business Administration Courses with Self-Editing
Self-editing is a crucial skill developed in business administration courses, enabling graduates to assess their own work critically. Make your writing as concise as possible by cutting out unnecessary words or sentences and changing wordier phrases to shorter ways of saying the same thing. Use active rather than passive words whenever possible to energize your message—instead of “the meeting was led by Samir,” it’s preferable to write “Samir led the meeting.”
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